Cardigan Catch

What it does

Cardigan Catch is a free audio archive for broadcast advertisers. Station uploads audio from advertisers who agree to have their spots replayed on the station website. Listeners find and replay those spots on the station website. Air date windows control when each spot is visible.

This is not a measurement tool. It is a convenience feature that helps listeners who hear an offer on-air but miss the details. A great offer never gets lost, and the advertiser gets additional exposure at no extra cost.

Who uses it

• Stations offer Catch as a free add-on to broadcast advertisers
• Listeners replay offers they heard on-air but did not catch the first time
• Advertisers get extended shelf life on their audio spots at no extra charge