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Cardigan for Agency Planning

Research, plan, and justify radio buys with census-verified audience intelligence. Every tool is free for agencies.

1

Share Analysis

The buy sheet. Top 12 stations by AQH Share in any rated market. The numbers you need to plan and justify a buy.

Start every radio plan here.

contouramp.com/market-share?market=cityville
Cityville, TN
AQH Share — P12+ Mon-Sun 6A-12M
12
Ranked
1.9M
Market Pop
WBKR-AM
12.4%
WYHY-FM
10.1%
WRJT-FM
8.8%
KVLY-FM
7.6%
WKRP-FM
6.9%
KACL-FM
5.2%
WRJT-FM
4.7%
KVLY-FM
3.9%
2

Prediction Lab

Evaluate any station's estimated delivery before you commit budget. Weekly cume, AQH, dayparts, demographics.

Due diligence on every line item.

contouramp.com/prediction-lab?callsign=WBKR-AM
Weekly Cume
892,100
AQH Persons
52,400
AQH Share
12.4%
TSL
11.2h
Daypart Delivery — AQH Persons (P12+)
AM Drive
58,200
Midday
44,800
PM Drive
49,100
Evening
26,100
Overnight
10,300
3

Coverage Overlap

Calculate unduplicated reach across a multi-station buy. See exactly how much incremental audience each station adds.

Optimize reach, minimize waste.

contouramp.com/overlap?a=WBKR-AM&b=WYHY-FM
Unduplicated Reach
3,241,700
WBKR-AM — 2,891,400
WYHY-FM — 1,654,200
Overlap
1,303,900
40.2% shared
Incremental Reach
WYHY-FM adds 350,300 unique listeners beyond WBKR-AM coverage.
4

Market Analysis

Full market overview for planning. Every station's demographics and competitive position in one view.

The market landscape, instantly.

contouramp.com/market-analysis?market=cityville
Cityville, TN
Market Overview • 28 Commercial Stations
1.9M
Population
28
Stations
RankCallsignFreqFormatOwnerCov. PopAQH Share
1WBKR-AM750News/TalkMarson Broadcasting2,891,40012.4%
2WYHY-FM94.1Urban ACCityville Media Group1,654,20010.1%
3WRJT-FM99.7CountryHome Brew Broadcasting1,892,1008.8%
4KVLY-FM103.3UrbanMarson Broadcasting1,745,6007.6%
5WKRP-FM101.5CountryValley Radio Partners1,567,8006.9%
6KACL-FM100.5Alt RockHome Brew Broadcasting1,423,4005.2%
Showing top 6 of 28 stations
5

Coverage Map

Visualize what any station actually reaches. Share interactive maps with clients to support your recommendations.

Visual proof for every proposal.

contouramp.com/map?callsign=WBKR-AM
WBKR-AM
750 kHz • News/Talk
Cityville, TN
Population
2,891,400
Signal
AM Class A • 50 kW
Coverage: 42 counties
6

Markets Directory

Browse all 935 rated US markets. Find opportunities in markets you haven't considered.

Discover untapped markets for your clients.

contouramp.com/markets
Search markets...
All States
Sort: Pop
MarketStatePopulationStationsFMAM
New YorkNY20,140,470886226
Los AngelesCA13,200,998745123
ChicagoIL9,458,539563818
Dallas-Ft. WorthTX7,637,387523517
HoustonTX7,122,240483216
CityvilleTN1,934,317281810
935 markets total
1
2
3
7

Station Report

Deep dive on any station before adding it to a plan. Coverage, demographics, format, ownership — everything in one profile.

Know the station before the call.

contouramp.com/station/WBKR-AM
WBKR
WBKR-AM
750 kHz • News/Talk • Cityville, TN
Export PDF
View Map
Coverage
2,891,400
42 counties • AM Class A
Demographics
Med. Age44.1
Med. HHI$71,200
Ownership
Marson Broadcasting
Facility ID: 99002
8

Methodology

See exactly how every number was produced. Full transparency from signal data through audience estimation.

Transparency is credibility. Defend every recommendation.

contouramp.com/methodology
How Cardigan Estimates Are Built
Census-verified, signal-grounded, fully transparent
1
Signal Data
FCC transmitter specs, power, HAAT, coordinates
2
Cardigan Generation
FCC propagation curves define the coverage boundary
3
Census Overlay
Block-level population, demographics, income data
4
Audience Modeling
Format affinity, competition, daypart, TSL factors
Every estimate is traceable
Click any number to see the Prediction Timeline — all 15 steps that produced it.

Ready to plan?

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