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Guided Tour

Cardigan for Station Management

Everything you need to know your audience, sell your signal, and track your brand — all built from census-verified data.

1

Coverage Map

See your signal reach on an interactive map. Share it with advertisers to show exactly who you cover.

The foundation of every sales conversation — visual proof of your reach.

contouramp.com/map?callsign=WRJT-FM
WRJT-FM
95.1 MHz • Country
Cityville, TN
Coverage Population
1,247,830
Demographics
18-3428%
35-5435%
55+37%
2

Prediction Lab

Know your audience numbers. Weekly cume, AQH, daypart breakdown, demographics — all from your actual signal footprint.

The numbers you need for every advertiser conversation.

contouramp.com/prediction-lab?callsign=WRJT-FM
Weekly Cume
247,500
P12+ Persons
AQH Persons
18,200
Mon-Fri 6A-7P
TSL (Hours)
9.4
Weekly Avg
Daypart Grid — AQH Persons
DaypartMon-FriSaturdaySunday
Morning Drive (6A-10A)22,40014,1009,800
Midday (10A-3P)18,20012,8008,500
Afternoon Drive (3P-7P)20,10011,5007,200
Evening (7P-12M)8,9006,3005,100
Overnight (12M-6A)2,1001,8001,600
Age Distribution
18-24
25-34
35-44
45-54
55+
Gender Split
Male 52%
Female 48%
3

Share Analysis

See where you rank in your market. The buy sheet agencies use to make decisions.

Know your competitive position at a glance.

contouramp.com/market-share?market=cityville
Cityville, TN
AQH Share — P12+ Mon-Sun 6A-12M
12 STATIONS RANKED
WRJT-FM
14.2%
WYHY-FM
11.8%
WKRP-FM
10.3%
KVLY-FM
8.7%
KACL-FM
7.1%
WBKR-AM
6.4%
WYHY-FM
5.5%
KVLY-FM
4.2%
KACL-FM
3.8%
4

Station Report

Your station's complete profile — everything an advertiser needs to see in one page.

One link, all the facts. Send it before the meeting.

contouramp.com/station/WRJT-FM
WRJT
WRJT-FM
95.1 MHz • Country • Cityville, TN
Owner: Home Brew Broadcasting • Facility ID: 99001
Coverage Area
Audience Demographics
Coverage Pop.1,247,830
Median Age38.2
Median HHI$62,400
Counties14
Signal TypeFM Class C
5

Market Analysis

Understand your competitive landscape at a glance. Every station in your rated market, their format, owner, and relative position.

Know the battlefield before you sell.

contouramp.com/market-analysis?market=cityville
Cityville, TN
Market Overview • 28 Commercial Stations • Pop. 1,934,317
CallsignFreqFormatOwnerCoverage Pop.Est. Cume
WRJT-FM95.1CountryHome Brew Broadcasting1,247,830247,500
WYHY-FM103.3CountryMarson Broadcasting1,189,200221,300
WKRP-FM95.5Classic CountryValley Radio Partners1,312,000198,700
KVLY-FM107.5Hot ACHome Brew Broadcasting1,156,400185,200
KACL-FM92.1UrbanCityville Media Group998,600162,800
WYHY-FM90.3NPR NewsCityville Media Group1,401,200145,100
Showing 6 of 28 stations • Full roster available
6

Coverage Overlap

Show advertisers how you complement another station in a multi-station buy. Calculate unduplicated reach instantly.

Sell the combo. Prove the added reach.

contouramp.com/overlap?a=WRJT-FM&b=WYHY-FM
Unduplicated Reach
1,891,400
Combined coverage
WRJT-FM
1,247,830 pop
WYHY-FM
1,189,200 pop
Overlap
545,630
28.8% shared coverage
7

Prediction Timeline

Defend your numbers. Show exactly how every estimate was produced — step by step.

Transparency builds trust with advertisers and agencies alike.

contouramp.com/prediction-timeline?callsign=WRJT-FM
Estimation Methodology — WRJT-FM
15-step process from signal data to audience estimates
1
FCC Signal Data Ingestion
Pull transmitter coordinates, power, HAAT from FCC LMS database.
2
Cardigan Generation
Calculate predicted service contour using FCC propagation curves.
3
Census Block Overlay
Intersect contour with US Census block-level population data.
4
Format Affinity Modeling
Apply format-specific listening propensity by demographic segment.
5
Competitive Factor Adjustment
Adjust for number of competing signals in the coverage area.
...
10 additional steps: market weighting, daypart modeling, TSL calculation, confidence scoring, and more.
8

Cardigan Active

See listener engagement in real time. The studio dashboard that keeps your talent connected to the audience.

Subscription-tier. Live data, live connection.

contouramp.com/studio
Live Activity
147
active listeners
Messages
Sarah M.
Love this song! Play more 90s country
Mike T.
Listening from Cityville!
Jess K.
Great morning show today
9

Survey System

Direct listener feedback from your market. QR code mailers, online surveys, demographic profiling — real data from real people.

First-party audience data you own. No middleman.

contouramp.com/survey/wrjt-fm
WRJT-FM
Listener Survey
Scan to share your opinion
contouramp.com/s/wrjt
QR mailer postcard
contouramp.com
Listener Survey
Tell us about your radio habits
Your zip code
37201
Age range
25-34 ▾
Stations you listen to
Select stations...
Continue
10

Total Brand Engagement

Your composite brand health score — signal + digital + community. Five pillars, one number.

Track brand health over time. Prove ROI beyond ratings.

contouramp.com/total-brand-engagement?callsign=WRJT-FM
WRJT-FM — Total Brand Engagement Score
78
out of 100
82
Signal
75
Audience
71
Digital
84
Community
79
Loyalty

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