Ready to grow revenue
and on-air performance?
Fewer staff. Fewer sellers. Budget pressure. Your local direct business is getting eaten by platforms that don't care about your market. Cardigan gives you something new to sell, a way to prove your value, and a path to revenue your stations have never had.
Your deployment map
Five steps. From first login to revenue in your pocket.
Claim Your Market Page
Every station you own on one page. Logos, frequencies, coverage maps, census data, county-by-county reach. Send this link to any advertiser. No waiting on the book. No arguing about cume.
Professional market presence that closes doors your rate card can't. Show your coverage against the competition with the overlap tool. Transparent data builds trust faster than any rate card argument.
Launch the Directory
A GPS business directory under your brand on your domain. Every business in your coverage area discoverable by location. Coupons, job postings, events, video introductions. Listeners search "tires near me" and find your advertiser.
Charge $99/year per listing. 200 businesses saying yes is $20K/year in directory revenue alone. Every station group in the market gets the same directory. Your airtime promotes it. You win on selling, not exclusivity.
Turn On DREAM
Direct Radio Engagement Ad Module
Five short mentions per day per station. Your host reads a seven-second liner. The business pays you directly. Rename it to fit your brand. "Community Spotlight," "Local First," whatever you want.
No production cost. No traffic changes. Put it in the log like a liner.
Deploy Cardigan Active
Pixel on your website. Counts visits, engagement, and response. Your morning show asks a local question and pushes people to your site. Active counts who showed up, how long they stayed, what they clicked.
In rated markets, Active amplifies your story with behavioral data. In unrated markets, it substitutes for ratings. Over time your GSM walks into a meeting saying "7,400 people responded to our local content last month" instead of "trust us, people listen." That's evidence, not hope.
Your market page is live today.
Your directory is pre-populated with every business Google knows about in your coverage area. Your DREAM calendar is ready to fill. Active is a pixel drop. Coverage maps prove what you reach.