Adult Contemporary format composition bias applied to population within the WDEF-FM coverage area.
Index above 1.0 means the format draws disproportionately toward that group. Population counts are from U.S. Census data inside the signal contour.
Age Influence
35-44
145,4921.4x
45-54
152,5101.3x
25-34
150,9671.1x
55-64
158,9841.1x
18-24
103,8310.6x
65+
212,5470.6x
Under 18
102,0900.2x
Gender Influence
Male Population
504,1460.85x
Female Population
522,2751.15x
Ethnicity Influence
White
978,4631.1x
Hispanic
105,4390.9x
Other
3720.9x
Black
91,1200.8x
Asian
14,2950.8x
Adult Contemporary indexes 1.10x against area median income
($63,001).
The format reaches across income levels, with a skew toward above-median households.
Index values are format composition weights, not audience counts. 1.0x means the format neither favors nor disfavors a group. Above 1.0 means the format draws disproportionately toward that demographic. Population is the actual Census count within the station's FCC signal contour. No ratings data is used.
Economic Influencer Scoring
Annual discretionary spending of radio-reachable households indexed to the Adult Contemporary format
(age groups where WDEF-FM indexes 1.0x or above, adjusted for Nielsen 82% weekly radio reach).
Discretionary excludes housing, utilities, healthcare, and insurance.
Represents spending capacity of the radio-reachable demographic pool indexed to the format, not station cume.
Radio-Reachable Spending Capacity
$6.02B
269,458 format-indexed households in the WDEF-FM coverage area,
adjusted by Nielsen's 82% weekly radio reach. Demographic pool (unadjusted): $7.34B.
1
Other Discretionary$1.4B ($1.2B radio)
1.0pp vs. area mix
above-median skew, under-indexed driven by 55-64, 45-54
2
Transportation$2.1B ($1.8B radio)
+0.7pp vs. area mix
above-median skew, over-indexed driven by 45-54, 35-44
3
Food & Dining$2.0B ($1.6B radio)
0.6pp vs. area mix
above-median skew, under-indexed driven by 45-54, 35-44
4
Apparel & Personal$793.6M ($650.8M radio)
+0.5pp vs. area mix
above-median skew, over-indexed driven by 35-44, 45-54
5
Entertainment$988.3M ($810.4M radio)
+0.3pp vs. area mix
above-median skew, over-indexed driven by 45-54, 35-44
Format-Indexed Households
25-34
66,912 HH
$27K/HH/yr
$1.8B
35-44
64,485 HH
$29K/HH/yr
$1.9B
45-54
67,596 HH
$29K/HH/yr
$1.9B
55-64
70,465 HH
$25K/HH/yr
$1.8B
Category influence ranking compares the format audience spending mix to the area average mix. A positive delta means the format's audience composition over-indexes that category relative to the coverage area. Income direction indicates likely spending orientation within each category. Detailed subcategory breakdowns (e.g., new vs. used vehicles, fine vs. quick-service dining) are not available from current data sources.
Radio-reachable figure applies Nielsen's 82% weekly radio reach to discretionary spending. This is a ceiling for all radio in the market, not WDEF-FM specifically. The actual station reach is a subset of the 82%.
Spending estimates are derived from BLS Consumer Expenditure Survey national averages by age of householder, scaled to local median income. Only age groups where the format indexes 1.0x or above are included. Transportation includes vehicle purchases, gas, and maintenance (excludes auto insurance). Food includes groceries and dining out. Entertainment includes streaming, events, hobbies, and subscriptions. Apparel & Personal includes clothing, shoes, and personal care. Other Discretionary includes education, alcohol, tobacco, cash contributions, and miscellaneous. Housing, utilities, healthcare, and insurance are excluded as non-discretionary.
Cardigan Coverage Study — This is an independent coverage study produced by Cardigan Audio. Every number is generated from the actual FCC-defined signal boundary for WDEF-FM, cross-referenced with U.S. Census Bureau demographic data at the census tract level.
Figures are based on industry-standard estimates. Contact us for station-specific calibration.
The following information is on file for WDEF-FM. Make the necessary changes and submit. All fields are optional — only fill in what needs correcting.