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Boost

Radio's growth path is small business. Boost delivers fast messaging in DIY fashion. Search, social and outdoor gain a strong self-service competitor.

Our Anytown, USA Sample Cluster
Five stations, five audiences. One message reaches every demo in the group.
The Wolf · Men 25-54

Classic rock for the guys who still turn it up. The soundtrack of every garage, shop, and Saturday.

Star 104 · Females 25-54

Hot AC for the women who run Anytown. Today's hits, the warmth of home.

Hits 107 · Persons 12-34

Today's hits on repeat. Where the next generation discovers music, contests, and their favorite local brands.

NewsRadio 100 · Persons 25-54

News, traffic, weather, and the morning voices the town wakes up to. The civic pulse of Anytown.

The Vault · Persons 35+

The gold you grew up on. Timeless music for the listeners with the deepest roots and the most buying power.

Boost's universe

It's ok to drag the nodes.
We do it all day.
Your Message
Boost
The Wolf
Star 104
Hits 107
NewsRadio 100
The Vault
Men 25-54
Females 25-54
Persons 12-34
Persons 25-54
Persons 35+

Every other medium gave small business a self-service option. Radio is the holdout.

1996 was a big year in media regulation. The Federal Telecommunications Act changed our industry forever, and the Federal Highway Administration issued policy allowing rotating tri-vision billboards.

Outdoor was innovating. No longer flat boards, inventory could triple with rotating panels. The humble billboard was growing up while radio rushed investment toward consolidation.

Today, business owners create an image, submit it from their desk, then see it on their drive tomorrow. No needs analysis, no sales process. Create, submit, reach.

Planning-required large outdoor campaigns still pay the bills. Yet the small business now has immediate, self-service options they can handle on their own. For outdoor, it has been new found money.

Boost amplifies what radio owns: instant reach authority which can add numerous self-service customers while also reinforcing traditional clientele.

Street view driving into town past a billboard reading: Hi Radio. You can move forward like I did.

A small slice of airtime, on the open market.

Boost takes a small portion of your airtime and puts it on the open market in a new way. Non-traditional advertisers buy the quick messaging power of radio to deliver items of interest that would ordinarily never become a commercial campaign, especially when the business has no relationship with the station.

Such as?

We carry a new brand. Our office has moved. A beloved employee is retiring. A clearance sale has been extended. We won an industry award. Our dental office offers a new procedure. Our parts department has been remodeled. We support a local cause. Our famous turkey and dressing is for lunch tomorrow.

These are Boost messages.

Five in a group

Messages air in groups of five with a quality open and close, so Boost delivers the client's message while reinforcing and selling itself.

Announcements, not commercials

All vocals, no production. That distinction matters. Clients can upload their own max :10 audio if you allow it, or a personality can deliver Boost conversationally.

Your existing workflow

Each day, tomorrow's messages go out with the open and close, inserted into the cart number. Friday production covers the weekend and Monday.

The platform handles the paper

Order intake, customer service message flow, delivery of each day's script package. You produce, air, and bill in the usual manner.

One day of Boost, station by station.

Every station runs the same message, on the same rotation. One vignette is produced daily for the following day, Friday covers the weekend and Monday.

Boost Open Anytown Radio empowers small business.
Station
7AM
9AM
1PM
4PM
6PM
The WolfThe Wolf
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Star 104Star 104
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Hits 107Hits 107
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
NewsRadio 100NewsRadio 100
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
The VaultThe Vault
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Main Street DeliReagan Auto CareArrow ExterminatingNorthside HVACRegion Urgent Care
Boost Close Boost your business using the best word of mouth in town. Click BOOST at hometownhost.com.

The daily production order.

One document, produced once a day. This is what tomorrow's vignette looks like before it hits the cart.

Anytown Radio Boost
Daily Boost Production Order
Air dateTomorrowCart#7
Air times7AM · 9AM · 1PM · 4PM · 6PM (all stations)
ProductionOne vignette, produced today for tomorrow. Friday covers Sat, Sun, Mon.
OpenAnytown Radio empowers small business.
Main Street DeliYou asked! We're bringing back our Fall Broccoli Cheddar soup a month early this year! No need to wait, it's warm & ready at Main Street Deli.
Reagan Auto CareReagan Auto Care now handles most transmission rebuilds in-house, and welcomes transmission specialist Dakota Ellis to our staff. Reagan Auto Care, twenty years in Commerce Park.
Arrow ExterminatingTermites are quiet, hidden and devastating. Arrow's team will protect your home for 20% off all new contracts this month!
Northside HVACAs we celebrate Jim Rhodes' retirement, we welcome Kaden Rhodes as new GM. A new generation of trust at Northside HVAC, still $55 same day service calls.
Region Urgent CareRegion Urgent Care would like to remind our extended hours until 9PM every day. Fast, compassionate care at Region Urgent Care.
CloseBoost your business using the best word of mouth in town. Click BOOST at hometownhost.com.
Delivered to the cart number. You produce, air, and bill in the usual manner.

What each Boost message sounds like.

Main Street Deli

You asked! We're bringing back our Fall Broccoli Cheddar soup a month early this year! No need to wait, it's warm & ready at Main Street Deli.

Reagan Auto Care

Reagan Auto Care now handles most transmission rebuilds in-house, and welcomes transmission specialist Dakota Ellis to our staff. Reagan Auto Care, twenty years in Commerce Park.

Arrow Exterminating

Termites are quiet, hidden and devastating. Arrow's team will protect your home for 20% off all new contracts this month!

Northside HVAC

As we celebrate Jim Rhodes' retirement, we welcome Kaden Rhodes as new GM. A new generation of trust at Northside HVAC, still $55 same day service calls.

Region Urgent Care

Region Urgent Care would like to remind our extended hours until 9PM every day. Fast, compassionate care at Region Urgent Care.

Why each of them buys.

Main Street Deli

Small, and has never used radio advertising.

Reagan Auto Care

An on-off advertiser, sometimes difficult, and likes that they can buy Boost on their own.

Arrow Exterminating

Runs one large seasonal schedule and is now using Boost for additional messaging.

Northside HVAC

A consistent year-round advertiser using Boost for extra custom messaging, like celebrating Dad's retirement.

Region Urgent Care

An agency client, however the local offices have a limited discretionary budget.

For the advertisers you already have.

Boost offers a unique service to current advertisers who want some of the slots for their own special or timely messaging. Boost can be all the things which don't ordinarily get a commercial campaign.

Auto dealerships often reserve almost all of their airtime for price and product. But when the service department adds a new detail shop, or wants to promote an oil change special, or cash car offers on the back line, Boost covers it.

Specials and timely news

New detail shop. Oil change special. Back-line cash offers. The messages that never justified a full campaign now have a home.

One more reason to call

Every Boost slot is another touchpoint with an existing advertiser, another reason your station stays top of mind.

The 28-year-old who just took over the hardware store.

They grew up online. They buy Facebook Ads because that's what you do. And they're getting buried: AI-generated lead gen ads, twenty competitors on every keyword, Meta's algorithm eating their budget.

They need to reach their parents' generation, the demo with the money, the homeowners who actually shop local. Radio reaches that demo better than anything. Boost gives them a familiar, digital-native way to buy it.

Boost revenue
$118K a year from five slots a day at the $65 minimum. Every Boost client is a warm lead for everything else you sell.

New businesses, first touch

Businesses that never considered buying radio, or stopped years ago, now have Boost to rejoin the family. It's one front door to your whole portfolio.

No commission, no fees

Cardigan's 0% commission policy is forever. We're an affordable monthly rate relationship, and we just want to help you gain revenue. Just wait until one of your smaller, new clients grows. Then tell us, because we'll thrive on that.

And the sales team can join in. They'll benefit.

Cardigan's platform encourages AEs to get out and canvas the town fast. With solid pre-sales for Host and Boost, account executives can earn real income growth through entirely new product channels.

Every business in town is a potential Boost client. And every Boost client is one conversation away from being a radio client.

Jump on in, the water's fine!

Get a no obligation view at what your actual, functioning Cardigan platform will look like. And we mean zero obligation. We'll build the whole model customized to your group and prepare a full demo you could launch live next week.

Take our Journey Request a Demo