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Cardigan

Audience Motivation Platform

Census-verified audience intelligence for every radio market in America. From baseline estimates to in-market surveys — we show our work.

11,175 FM Stations
4,164 AM Stations
8,304 Translators
23,080 Coverage Maps

Station Tour of Cardigan

See every tool in action — coverage maps, audience estimates, competitive share, brand engagement, and more.

Sales Tools
Competitive Intelligence
Subscription Tools — Cardigan Active

Know your audience. Sell your audience. Track your brand.

Start with a free coverage report, or subscribe for the full toolkit.

Start with a Free Coverage Report

Agency Tour of Cardigan

Walk through the planning workflow — share reports, audience estimates, coverage maps, and market research tools.

Buy Sheet
Market Research
Reference

Research. Plan. Buy. No diary sample required.

All agency tools are free. Run a share report for any rated US market.

Run a Share Report

Have You Heard Any of These Stations?

Radio is live, local, and free. Find out what's on in your area and discover something new.

🎵 What's Your Sound?

Based on what you enjoy, here are some formats to explore. Every format has its own personality, audience, and vibe.

🎸

Country

Stories, trucks, and good times. America's biggest radio format.

🎧

Top 40 / CHR

Today's biggest hits. High energy, always fresh.

🎷

Classic Rock

Zeppelin to Nirvana. The soundtrack of a generation.

🎤

News / Talk

Stay informed. Local voices on national issues.

🎶

Urban / R&B

Soul, hip-hop, and R&B. Culture-defining music.

🎼

Adult Contemporary

Familiar favorites. The workplace soundtrack.

Did You Get Mail From Us?

If you received a postcard or mailer from Cardigan, you've been selected to participate in a listener survey for your area. Your responses help local stations understand their audience better. Enter your code here to take the survey.

A History of the World's Most Persistent Medium

The Story of Radio

From a garden in Italy to 82% of America, every week, for over a century.

Explore the Full Timeline
1887
Heinrich Hertz proves that electromagnetic waves can be transmitted through the air. Nobody knows yet what they've just unlocked.
1895
Guglielmo Marconi transmits a radio signal across his father's Italian estate — about a mile and a half. The age of wireless communication begins in a garden.
1901
Marconi transmits the letter "S" in Morse code across the Atlantic Ocean, from Cornwall, England to Newfoundland, Canada. The world suddenly gets much smaller.
1906
Christmas Eve. Reginald Fessenden broadcasts the first known radio program — music and a Bible reading — to ships at sea. Wireless operators hear a human voice for the first time and are reportedly stunned.
1910
The first live opera broadcast originates from the Metropolitan Opera in New York. Enrico Caruso's voice travels through the air to anyone with a receiver. The idea of radio as entertainment, not just communication, is born.
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